What we do at Digital Orchard
Keyword Research: Understanding the Client’s Business
The first step in developing a plan of action for the client involves meeting with them in person (we will come to you) with a view to developing a deeper understanding of their business and customers. This understanding is then combined with an analysis of Google search data (the search phrases potential clients are actually using), to formulate a list of keyphrases to be targeted by the initiative.
Website Analysis
Digital Orchard must next determine the clients onlne status. Do you have a website? Do you use website analytics? What keywords are you being ranked for, if any? It may be that the client has a perfectly good website, the design code and content of which simply needs to be analysed and tweaked accordingly n order to generate the desired keyword traffic If this is not the case, we build the client a state of the art optimised website from scratch, using the latest search engine friendly and highly customisable THESIS WORDPRESS platform. This is not an expensive option, and leads to cost savings and better results in the long run as it means that Digital Orchard can grow your revenues faster and with more efficiently due to time savings.
Search Engine Optimisation
Next, Digital Orchard then sets about ensuring that the client’s website has the right foundations to build an SEO campaign on top of. We analyse from the ground up which means that the website coding and design is evaluated prior to planning out a customised SEO campaign. To understand more about the many Google approved methods we use, please visit our search engine optimisation techniques and methodology’s page.
Pay Per Click Advertising
You may want to dominate the search engine results by using paid ads in tandem with your organic listings? If this is the case, Digital Orchard will use its expertise to execute and manage your pay per click advertising campaign as part of the your overall search engine marketing strategy. This largely depends on your budget, however our experience would suggest it is wise to consider including a Pay Per Click aspect to your campaign. After search engine optimisation, it is the most cost effective marketing tool available.
SEO Campaign Results & Refinement
Search Engine Optimisation is considered a long-term strategy for any business. It can take time both to implement, to revise and to see search engine results. However, investing in a targeted search engine optimisation and marketing campaign with Digital Orchard will mean you see your online sales and/or inbound sales enquiries grow and grow.
Got questions? Contact Digital Orchard for a free, no obligations consultation about what we can do for your business on 052 6123359. Alternatively, you can email us at info@digitalorchard.ie
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