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From the category archives:

Blogging

Tech tipsComputer Tricks

wordpress-seoRegularly  updating a blog on your website  has massive impact on your search rankings and should be a key part of any Search Engine Optimisation (SEO) strategy for your website.  Not only does it keep your content fresh, which the search engines reward, it also enables you create keyword rich content for the site. Once your keyword rich content is created, make it easy for your site’s visitors to share your posts on their social media networks (Twitter, Facebook, LinkedIn etc.). Try adding ‘Share’ buttons to your posts. Digital Orchard’s WordPress Blog uses the ‘AddToAny‘ plugin. You can see it in action at the bottom of this very post. Go ahead, try it out.

Don’t re-invent the wheel at great cost to your business. Take advantage of Wordpress. Digital Orchard will be only too delighted to get you started. Call us now for a no obligations consultation on 052 6123359 or email us at info@digitalorchard.ie.

Related Articles:
5 Great Reasons for Irish businesses to use Wordpress
Boosting Web Traffic Using Wordpress Trackback
Blogs a great marketing technique for SEO
Blog Post Titles – Descriptive vs Keyword Rich
New Plugins – AddToAny Share Buttons!

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Boosting Web Traffic Using Wordpress Trackback

by Hugh O'Carroll on March 24, 2010

in Blogging, SEO, WordPress

Tech tipsComputer Tricks

Want to know how to generate more traffic for that Blog post you’ve been slaving over? When used properly, trackbacks are an excellent way to build links and traffic to your blog, not to mention its potential for  building relationships with other bloggers and customers.

So what exactly is Trackback?

Put simply, trackback is a way to notify a website when you post an entry that on your website or blog that references it. When you send it a trackback, a link with a short excerpt of your entry will appear on the referenced website. When you want to trackback, you will need to use a special link provided on the blog you want to reference. Most trackback links appear just after the blog post content and before the comments. Sometimes the link will appear as a plain text link:

Example of Plain Text Trackback Link
Other times it will be a hyperlink:
Example of Hyperlinked Trackback Link

If the trackback URL is hyperlinked, you’ll need to right click on it and select “Copy link location…” (or your browser’s equivalent), otherwise, you can highlight and copy the link. If you plan to reference more than one blog entry, each trackback URL will need to be copied individually. Note that not all blogs display their trackback URL in plain view so you made need to look on the page source.

Sending A Trackback

Before you publish your blog entry, you’ll need to tell WordPress to send your trackback notices to the websites/blogs you have referenced in your post. Paste the trackback URLs into the box next to “Send Trackbacks To.”In WordPress 1.5, the box appears in the Advanced section below the post content box.

Example of Trackback box in WordPress 1.5

In WordPress 2.0, it’s just below the Upload box. If the Trackback box itself isn’t revealed, click on the ‘+’ sign.
Example of Trackback box in WordPress 2.0

Once you’ve added all the URLs you want to trackback, the moment you hit the Publish button, the blog(s) will be notified. If you’re not a reader, here is a video from Ciaran Doyle on the subject:

Related Articles:
Wordpress Trackback Tutorial
How To Send a Trackback With Blogger
How to Create a Trackback

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5 Great Reasons for Irish businesses to use Wordpress

by Hugh O'Carroll November 19, 2009 Blogging

Digital Orchard is a big believer in using the wordpress for SME websites. Why?
1. It’s Cost Effective
Increasingly, businesses globally are realising that it makes economic sense to utilise the incredible flexibilty of the wordpress platform. Only a few years back, developing a similarly functional website would have cost a business many thousands of euros. The [...]

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