Google have partnered with Intel, Sony and Logitech for a project which is being called Google TV. The companies involved want to create a technology to facilitate easy navigation of the web through your TV set.
Citing sources with “better knowledge about this tie-up”, The New York Times has reported that Google intends to open its TV platform (based on its Android operating system) to developers. It a nutshell, it wants to bring web applications (Facebook, Twitter etc.) and Google search to your TV screen. Games, TV and Movies would be downloadable too. Logitech will be charged with making a ‘keyboard equipped’ remote control device which will work in conjuction with a set-top box (containing an Intel Atom chip) in order to make the magic happen.
Google on your TV
It has also been reported that Google has already built a prototype set-top box and it is very likely that the Google TV platform will also be incorporated into new TVs directly. Google is expected to release a tool kit to developers for developing applications in the coming months which would likely mean that products based on this new interface would appear later this summer.
While Web-enabled TV sets are already in use on a small scale today (mostly used to watch YouTube videos, view family albums and to stream movies from services like Netflix), it now looks like Google is going to turbo charge this new hybrid-medium in its seemingly insatiable appetite for Advertising revenue. The internet is about to hijack your TV! The results should prove ‘interesting’, to put it mildly.
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