You probably already know that having a link to your site or blog from other sites can generate additional traffic. However, when you ask another website owner or it’s techie to add a link to your site, ask them to use a keyword that is important to your business in the ‘Anchor Text’ of that link. This will mean that the search engines can associate your site with that particular keyword. Remember, search engines are robots! You have to tell them what your site is about.
Let me illustrate with this tip with a practical example:
Let’s say a driving school has been offered a link to it’s website from another website. It’s best to have the keyphrase Driving Lessons Clonmel to the page that is about that subject rather than just the classic link to the homepage http://clonmel-driving.com. Here is the html:
<a href=”http://clonmel-driving.com/tipperary-clonmel-driving-lessons.html” target=”_blank”>Driving Lessons Clonmel</a>
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By doing this, you guarantee a much higher likelihood for ranking high on specific keywords. Simple.
Not happy with your search engine rankings? Call us now for a no obligations consultation on 052 6123359 or email us at info@digitalorchard.ie
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